Descripción
* C2/Native level in English is mandatory
* 4+ years in digital communications in a financial institution
## About Our Client ##
Our client is a renowned financial institution.
## Job Description ##
**Special project : lead the complete lifecycle of the website's redesign and optimisation, including:**
* Conducting initial stakeholder consultations to gather requirements and insights
* Defining the website's objectives, user experience (UX) strategy, and core functionalities
* Collaborating with external agencies and internal IT teams to create wireframes, prototypes, and design concepts
* Overseeing the content migration process, ensuring consistency and adherence to brand guidelines
* Managing timelines, deliverables, and budgets throughout the redesign process
* Testing and troubleshooting to ensure optimal performance, security, and user experience post-launch
* Continuously monitoring and analysing website performance, implementing ongoing updates and improvements.
**Digital strategy development and execution:**
* Develop and implement a comprehensive digital marketing and communication roadmap aligned with the bank's overarching strategy
* Manage and oversee the bank's digital channels, including LinkedIn, Instagram, blog, website, intranet, newsletter, client app, digital campaigns, and SEO/SEM initiatives
* Track and analyse key performance indicators (KPIs) to assess the impact of digital communication activities and provide data-driven recommendations for optimization
* Stay informed on industry trends, emerging technologies, and best practices to drive continuous improvement across digital initiatives
* Ensure functional and tactical updates for all digital platforms and tools.
**Digital content strategy and planning:**
* Collaborate with the Head of Communications to craft and advance content strategies for all digital platforms
* Manage content planning and editorial calendar development in Monday.com
* Lead the creation and execution of innovative, targeted digital campaigns to attract and engage high-value clients. Analyse and optimise customer journeys and related content to maximise lead generation and conversion
* Communicate the bank's brand values and unique selling points effectively across digital channels
* Manage and update the intranet homepage, ensuring content remains current and relevant.
**Cross-functional collaboration and budget management:**
* Work closely with cross-functional teams to ensure seamless integration of digital initiatives.
* Oversee the digital marketing and communication budget, ensuring efficient resource allocation and maximizing return on investment
* Ensure all digital communication activities comply with legal and industry standards
* Cultivate and maintain strong relationships with external agencies to enhance the effectiveness of digital marketing and communication services.
**Contribution to Communication department activities**
* Contribute, time permitting, to all activities of the communication department, to ensure proper team spirit and collaboration
* This includes potential support to investment communication publications, PR, advertising campaigns, internal communication activities, etc.
## The Successful Applicant ##
**Professional experience & competencies:**
* Proven experience of minimum 4-5 years in digital communications, digital marketing, or a related field, ideally within financial services or a similar industry
* Expertise in managing and optimising digital platforms, including websites, social media, and newsletters
* Strong understanding of SEO/SEM practices, analytics tools, and digital campaign performance tracking. Former experience in "e-commerce" or digital business development initiatives is a strong advantage
* Exceptional project management skills, with a track record of leading website redesigns and building content platforms from the ground up
* Budget management experience with a focus on maximizing ROI
**Personal competencies:**
* Creative and strategic thinker with a keen ability to craft engaging, client-focused digital content
* Excellent collaboration and interpersonal skills, with experience working across teams and managing external vendors
* Detail-oriented, proactive, and adaptable to a fast-paced, dynamic environment
* Strong organization and planning
* Curious, creative, and agile mind with a proactive attitude
* A team player with a customer-oriented approach
**Language requirements:**
* Native English Level/C2: proficiency in French or German is a strong advantage
**IT Skills:**
* Proficiency in analytics tools (e.g., Google Analytics), content management systems (CMS), and digital marketing platforms
**Education:**
* Master's degree in marketing or communication
## What's on Offer ##
* An innovative, creative, disruptive and entrepreneurial environment
* Exposure to and impact on Marketing and communications strategies.
* Home office and "smart working" approach.
Quote job ref
JN-012025-6647365
Job Function
Digital
Specialisation
Online Marketing Management
Industry
Financial Services
Location
Geneva
Contract Type
Permanent
Job Reference
JN-012025-6647365